12 Text Templates Every Small Business Needs

Rieva Lesonsky, Award-Winning Journalist on Small Business

Texting the homeowners

What Are Text Templates?

Text templates are preset messages you can set up for your business to make communications with customers easier. Once you set up text templates, it takes just a few clicks to confirm appointments, send invoices, send thank you notes, and more.

Why Should You Use Texting Templates for Your Business?

Texting templates will:

  • Save you a lot of time
  • Help you be more responsive to customer requests
  • Make your communication more consistent and reduce the chance of errors and typos.

Getting started with text templates is easy. Need sample templates? Try these 12 to get started. And to make templates even easier, check out tools like Index that let you access your list of imported templates with just a tap, right in the conversation view.

1. Missed Call or Text: After Hours

Hi, {{name}}, this is {{name}} with {{company name}}.

Sorry we missed you. We’ll get back to you during our normal business hours of {{add hours}}. In the meantime, you can learn more about our services at our website (link website).

We look forward to connecting with you. 

(Logo, company name, website, business hours)

2. Missed Call or Text: Schedule an Appointment Option

Hi, {{name}}, this is {{name}} with {{company name}}.

Thanks for contacting us. To schedule an appointment, please click the calendar link below. For other questions, please visit our website or text back “call me.” We’ll return your call within one hour if you’re responding during regular business hours. Otherwise, we’ll get back to you on the next business day.

Thank you.

(Logo, company name, website, business hours)

3. Missed Call or Text: Immediate Response Option

Hi, {{name}}, this is {{name}} with {{company name}}.

Sorry we missed your call. We’ll get back to you during our normal business hours of {{add hours}}. If this is an emergency, please respond back to this text with the word “URGENT” or call us at (add phone number). 

We look forward to connecting with you. 

(Logo, company name, website)

4. Appointment Scheduling

Hi, {{name}}, this is {{name}} with {{company name}}.

It’s time for your next {{service name}}. You can select a convenient time by clicking on the calendar link here. 

We look forward to hearing from you.

(Logo, company name, website, business hours)

5. Appointment Confirmation

Hi, {{name}}, this is {{name}} with {{company name}}.

We’re confirming your appointment for {{service name}} on {{date and time}}. If you need to reschedule, please notify us (insert time frame) before your appointment to avoid any cancellation charges.

Thank you for your business.

(Logo, company name, website

6. Appointment Reminder

Hi, {{name}}, this is {{name}} with {{company name}}.

Just a reminder! You’re scheduled for service on {{date and time}}. If you need to reschedule, please notify us (insert time frame) before your appointment to avoid any cancellation charges.

Thank you for your business.

(Logo, company name, website)

7. Customer Contact Follow-up

Hi, {{name}}, this is {{name}} with {{company name}}.

I just wanted to follow-up on our conversation about {{subject/product/service}}. Here is the information you requested (link). Please let me know if we can answer any more questions.

(Logo, company name, website)

8. Promotion: Special Offer

Hi, {{name}}, this is {{name}} with {{company name}}.

Treat yourself to (service) and save (saving amount)! Select a convenient time by clicking on the calendar link below and then enter the discount code (insert code).

We look forward to hearing from you.

(Logo, company name, website)

9. Billing

Hi, {{name}}, this is {{name}} with {{company name}}.

Thank you for your business! For your convenience, you can pay here (PayPal link). If you have any questions, please let us know.

(Logo, company name, website)

10. Billing Reminder

Hi, {{name}}, this is {{name}} with {{company name}}.

Thanks for your business. This is a friendly reminder that you have a balance of (amount) due on your account. For your convenience, you can pay here (PayPal link).

If you have already sent the payment, please accept our apologies for this message.

(Logo, company name, website)

11. Customer Referrals

Hi, {{name}}, this is {{name}} with {{company name}}.

Thanks for your business. If you enjoyed your (service), please consider referring your friends and family. Your recommendations are key to the success of our business.  

(Logo, company name, website)

12. Yelp or Google Reviews

Hi, {{name}}, this is {{name}} with {{company name}}.

Thanks for your business. If you like our service, please consider leaving a review on Google (add link to your company’s page) or Yelp (add link to your company’s page). 

(Logo, company name, website)

Check out these tips for texting like a pro, then check out this this how-to guide to learn more.

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Rieva Lesonsky

Rieva Lesonsky is an award-winning business journalist who has covered small businesses and entrepreneurship for over 30 years. She was the long-time editorial director at Entrepreneur magazine.

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