Sales Text Messages: 10 Customizable Text Templates To Make Your Sales Sing

James Monroe, Business Management Expert and Author

African american woman using smartphone to text

Your customers are on their phones all day long, so the best way to stay in touch with them is to be there too. After all, Forbes says nearly 93% of consumers prefer to text with local businesses than to communicate in any other way.

10 Customizable Sales Text Templates

But getting texts right—making sure they’re useful and informative—can be a challenge.

That’s why text templates are so valuable. They provide an easy, efficient, and proven way to communicate with your customers, whether you’re confirming an appointment, offering them a discount, or simply thanking them for their business.

Here are some sales text templates to get you started.

First Touch—Responding to an Initial Call or Text

Hi, {{name}}, this is {{name}} with {{company name}}. Thanks for reaching out to us. I’m happy to answer any questions you may have. I’ll call you back as soon as possible.

(Logo, company name, website, business hours)

Hi, this is {{name}} with {{company name}}. Sorry we missed you.

We’ll get back to you during our normal business hours of {{add hours}}. In the meantime, you can learn more about our {{product or services name}} at our website (link website).

We look forward to connecting with you!

(Logo, company name, business hours)

Appointment or Booking Confirmation

Hi {{name}}, this is {{name}} with {{company name}}.

Thanks for booking an appointment with us. We look forward to seeing you on {{date and time}}. If you have any questions before your appointment, please visit our website at (link). Or reach out to me. I’d be happy to answer your questions.

(Logo, company name, business hours)

Special Discounts

Get Two for the Price of One {{Product/Service}}!

Hi, {{name}}, this is {{name}} with {{company name}}. I just want to let you know we’re offering an amazing Two for the Price of One discount on {{product/service}} Hurry, this offer ends on {{insert date}}!

(Logo, company name, website, business hours)

Promotion: Special Offer

Hi, {{name}}, this is {{name}} with {{company name}}.

Treat yourself to (service) and save (saving amount)! Select a convenient time by clicking on the calendar link below and then enter the discount code (insert code).We look forward to hearing from you.

(Logo, company name, website)

Event Invitation

{{Name of Event, e.g. “Customer Appreciation Day!”}}

Hi, {{name}}, we value your business. To show our appreciation, we’d like to invite you to {{name of online or in-person event} on {{insert day, date and time}}. We hope you can make it!

(Logo, company name, website, business hours)

Trial Offer

{{Name of Event, e.g. “Customer Appreciation Day!”}}

Hi, {{name}}, we value your business. To show our appreciation, we’d like to invite you to {{name of online or in-person event} on {{insert day, date and time}}. We hope you can make it!

(Logo, company name, website, business hours)

Hi, {{name}}, I hope you are enjoying your free trial of {{product or service}}! I want you to know that we have special pricing on {{product or service}} if you {{sign up or order}} before your trial period ends.

Click here for details, and please let me know if I can answer any questions for you.

(Logo, company name, website, business hours)

Seasonal Sale: Holiday

{{Name of Seasonal Offer, e.g. “Share the Love This Valentine’s Day!” or “Summer Savings Are Here!”}}

Hi, {{name}}, this is {{name}} with {{company name}}. A quick note to let you know we’re celebrating {{season or holiday}} by offering a {{amount or percentage}} discount on {{product or service}} through {{insert date}}. To claim the discount, reply to this text with code: season#.

(Logo, company name, website, business hours)

Sales Follow-up

Hi {{Name}}! Thank you for signing up for {{product/service}}. Use code 2save# for a 15% discount on you next purchase.

(Logo, company name, website, business hours)

Templates make it so much easier to get business done, and they make you look professional and personable while doing it. Plus they let you be more responsive and they help you communicate with customers the way they prefer: on their phones.

The Index app is built to help small businesses communicate effective and efficiently. Check out these tips for texting like a pro and then this how-to guide to learn more.

Learn more tips for running and growing your small business at the Index Resource Center.

James Monroe

Jim Monroe is an author, business leader, marketing and product strategist. He is passionate about helping young managers be successful by avoiding common mistakes. His latest book on management is “Don’t Be a Jerk Manager: The Down & Dirty Guide to Management.”

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